Gem Crisp Mint Whitening toothpaste is designed for everyday oral care with a focus on clean flavour, texture, and ingredient function. The formula combines a crisp mint profile with a smooth paste consistency that spreads easily across the teeth during brushing.
This toothpaste uses a blend of mineral-based and plant-derived ingredients to create a balanced brushing experience. The mint oils provide a fresh, cooling finish, while the base ingredients contribute to gentle cleaning and overall mouthfeel. The flavour is clean and bright without being overpowering, making it suitable for regular use as part of a daily routine.
Gem approaches oral care with an emphasis on modern formulations and considered ingredient selection. Crisp Mint Whitening is positioned as a practical option for those seeking a straightforward toothpaste that fits comfortably into everyday personal care without unnecessary complexity.
Key Benefits
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Fresh mint flavour with a clean finish
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Smooth paste texture for comfortable brushing
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Mineral-based formulation
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Designed for everyday oral care routines
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Balanced ingredient profile
Ingredients
Xylitol, Aqua, Calcium Carbonate, Glycerin, Sorbitol, Hydrated Silica, Hydroxyapatite, Silica, Sodium Methyl Cocoyl Taurafe, Sodium Bicarbonate, Menthol, Cellulose Gum, Glyceryl Caprylate, Mentha Arvensis Leaf Oil, Mentha Piperita Oil, Calcium Glycerophosphate, Stevia Rebaudiana Leaf/Stem Extract, Capryihydroxamic Acid, Lactobacillus Lysafe, Maltadextrin, Potassium Sorbate, Sorbic Acid, Sodium Metabisulfite, Limonene, Citric Acid, Sodium Hydroxide.
Directions
Apply a small amount to a toothbrush and brush teeth thoroughly. Rinse after brushing. Use as part of a regular oral care routine.
Additional Information
Toothpaste formulations rely on a combination of abrasives, humectants, flavouring agents, and binders to create a product that cleans effectively while remaining comfortable to use. Ingredients such as calcium carbonate and silica are commonly used to support gentle mechanical cleaning, while glycerin and sorbitol help maintain moisture and consistency.
Mint oils, including peppermint and cornmint, are widely used in oral care products for their familiar flavour and refreshing sensation. Xylitol is often included for taste balance, while hydroxyapatite is a mineral ingredient increasingly explored in modern toothpaste formulations for its role in enamel-focused product design. The overall formulation aims to deliver a clean brushing experience without relying on a single dominant ingredient.
From a research perspective, hydroxyapatite has been studied extensively for its use in dental materials and oral care applications. Peer-reviewed literature available through PubMed Central provides background on its structure and role in enamel-related research, offering useful context for those interested in ingredient science rather than product claims.
If you are updating your everyday oral care essentials, you may like to explore more natural and considered options within our toothpaste range.
Always read the label to double-check ingredients before use.



